Buzz then Beer?

I knew that TJ's Restaurant and Drinkery in Paoli had Pliny the Elder on tap today and I just couldn't resist the tempation to stop in after work for a quick one.  I look forward to the day when Russian River Brewing Company either expands their capacity to the level required to satisfy the demand for this great beer or decides to have it contract brewed, but something has to give.  I guess the same could be said for Pliny the Younger but I don't know because I have never had it.  It is that hard to get!  Sometimes I wonder if it is really a matter of capacity and resources or is it really just an elaborate long-term marketing scheme.  Come on guys, you got the buzz now get the beer.  Kind of backwards huh?