I just saw this article on MSN and had to laugh. Big Beer still doesn't get it. People don't want yellow fizzy water. Here's an idea Big Beer. You have all of the resources (brewmasters, facilities, money) to make really good beer...every bit as good as the best craft beers. And with those resources, you could produce it more cheaply than the little guy. When you do, I will buy your product. And don't worry about those phonies who say they are in it to support the little guy. When you produce a better product and offer it for a lower price...we will come.
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